What actually stops the scroll
A 15-minute, no-fluff video on exactly what makes a Meta ad convert. In language that actually makes sense, no ad manager experience required.
From Luan Jardine, Meta ads strategist with 6+ years and 90+ overperforming campaigns.
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Start building better ads today.
Five things most people get completely wrong about ad creative
This isn't a general overview of Meta ads. It's one focused training on the creative decisions that determine whether your ad stops someone mid-scroll or gets ignored entirely.
Why most ads look like ads (and how to fix it)
The single biggest mistake marketers make when choosing their ad format, and the one swap that immediately makes your creative feel native instead of intrusive.
The stat that will change how you design every ad
Only a fraction of people ever read your caption. Here's what that means for your visual, and how to design for the scroll-and-move-on majority.
The three pieces of text in every Meta ad
Headline. Caption. Description. Each one has a specific job. Most people treat them like they're interchangeable. They're not.
The one rule that ties it all together
Every single element of your ad should be pointing at the same place. If it's not, you're splitting your own click-through rate in half.
Real examples, annotated
Static ad. Video ad. Both broken down so you can see exactly how the rules work in practice, including what the first frame of a video ad needs to do to force a tap.
Anna Mason Art. 2,867 leads using this exact strategy. (DFY client. Luan ran her campaigns.)
Quinn Tempest's cost per lead dropped to $0.79 on her Purpose Quiz. (DFY client. Luan ran her campaigns.)
6+ years running overperforming Meta campaigns for coaches and online service providers.
This training is worth your 15 minutes if...
- ✓ You've thought about running ads but have no idea where to actually start with the creative
- ✓ You've run ads before and they didn't convert, and you suspect the creative might be why
- ✓ You're a coach, consultant, or online service provider who wants leads without posting every day
- ✓ You want to understand what you're looking at before handing ad creative off to someone else
- ✕ You're looking for a full campaign setup walkthrough (this covers creative only)
- ✕ You already have a solid Meta ads process and consistent results
- ✕ You want a deep-dive into targeting, budgets, or campaign structure
Hi, I'm Luan.
I'm a Meta ads strategist who's been running campaigns for coaches and online service providers for over six years. My clients regularly see cost per leads between $0.49 and $2.49, on budgets that don't require a corporate marketing team.
This training is the honest, un-jargony version of what I teach my private clients on day one. Ad creative is where most campaigns win or lose before they even launch.
- 6+ years managing Meta ad campaigns
- 90+ overperforming campaigns for coaches and OSPs
- Results include $0.49 CPL, 56% CPL reduction, 114 webinar registrations at $5.10/lead
- Based in British Columbia. Works a 3-day week.
Ready to build ads that actually work?
15 minutes. Real examples. No agency speak.
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