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I offered a free paint class in exchange for an email address, targeted to a cold audience who didn't know Anna Mason Art yet but fit her ideal student. The campaign ran for 2.5 months and became one of the lowest cost-per-lead results I've ever produced.

"Working with Luan has been a fantastic experience. We were feeling a bit lost with FB ads but her insights and support have meant we now have a solid campaign that is outperforming all of our previous campaigns." — Anna Mason

I built a free quiz to grow LaToya's email list. After I optimized the campaign, cost per lead dropped sharply, and one single ad ended up carrying almost the entire result.

I've run a free mini-course offer to a cold audience continuously for several years for Shirin's coaching business. As the campaign matured, cost per lead kept dropping.

Four launches, same client, same goal: fill the masterclass. Every round we tightened the strategy a little further, and the results show it.

"There was such an ease to the entire process. You walked me through everything step by step and made something that can seem complicated, so easy to understand and do. There has been much more traffic to my website, and an increase in sign ups for my opt-ins, which is exactly what I hoped for." — Shirin, Wholehearted Coaching

I built a free masterclass promotion around a single talking-style Reel ad, which ended up carrying 80% of the entire campaign's results on its own.

Quinn's Purpose Quiz had been running for over a year when she asked me for a refresh. I wrote new copy, built new visuals, and refreshed the strategy. Same goal: keep filling her email list at a price worth paying.

"I loved working with Luan! I've been looking for someone who could feel like a true partner in ads for a long time. After a few false starts with other people, working with Luan felt so easeful and supportive." — Quinn Tempest

I ran two live masterclasses teaching Courtney's audience how to reach their ideal clients with Instagram Reels, built to lead straight into her paid offer, Rock Your Reels. The masterclass sign-up goal was 100. Ads alone brought in well past that.

Janic knew ads would matter for building her list before launching her signature program, but she also knew learning ads mid-launch would be too much to take on herself. So we got on Zoom, and I walked her through the strategy call by call: objective, audience, creative, budget. She built the campaign herself, with me there to catch mistakes before they cost her anything.

I designed a $10 paid challenge to bring in new, committed leads. The fee raises cost per conversion, but it also filters out anyone signing up just because something is free, so the people who do convert are far more likely to stick around.

"Luan was great to work with. She is very knowledgeable and extremely supportive throughout the process! As someone who had never run ads before, she took her time with me explaining everything and made sure I was happy with how things were going!" — Alison

Anna Mason's brand-new print shop needed to build awareness before it could sell. I focused the first campaign purely on getting people onto the site to view products, building a large, warm audience to retarget. Once that audience existed, I shifted the objective to Add to Cart, and people started actually shopping.

Titanium Rings was already sending newsletters and running a healthy monthly ad budget, but wasn't hitting its revenue goals. I built a welcome email with a first-purchase offer, an email sign-up pop-up, an abandoned cart email, and an ongoing Instagram Story campaign that fed people onto the email list for remarketing. On Black Friday, $600 in ad spend brought in $5,100 in sales.

Portia Ella wanted to grow online sales at the start of the pandemic. With a small ad budget, I built Facebook and Instagram campaigns specifically around website promotions and delivered a strong return. Sales moved fast enough that the store matched its full April revenue in just the first two weeks of May.

Centre of Wellness sells online beauty training courses. I took the time to understand the strategy behind each course and listen closely to what the client actually needed, then built intentional messaging and promotions around a small monthly budget.

"There is friendliness and professionalism and I have been impressed with the ideas and energy from Luan. Luan listens, gives good input and acts on suggestions." — Claire Coleman, Centre of Wellness

Motherlove Kombucha had relied on farmers markets for exposure. When they moved online with a new Shopify store, I set up abandoned cart and replenishment reminder email automations, then ran a tightly targeted Facebook and Instagram campaign with copy built to educate a cold audience on what kombucha even is, and why to buy it now.

FLVC Wellness was only a few months into having their website live when we started working together, with a goal of building brand awareness and driving conversions across Canada. This was their very first advertisement.