See what's possible for businesses like yours
Low-cost, high-converting Meta ads for purpose-driven businesses. No guru energy, no inflated promises. Just the campaigns, the strategy behind them, and what they actually delivered.
vs. $9.31 industry average that quarter
2,967 leads in 2.5 months
Industry averages shift constantly — this reflects the benchmark at the time each campaign ran.
Ongoing campaigns that bring leads in on autopilot
These run quietly in the background, turning cold audiences into warm email subscribers, day after day, without you lifting a finger.
Anna Mason Art
A free paint class offered in exchange for an email address, targeted to a cold audience who didn't know Anna Mason Art yet but fit her ideal student. The campaign ran for 2.5 months and became one of the lowest cost-per-lead results we've ever produced.
"Working with Luan has been a fantastic experience. We were feeling a bit lost with FB ads but her insights and support have meant we now have a solid campaign that is outperforming all of our previous campaigns." — Anna Mason
LaToya Williamson
A free quiz built to grow LaToya's email list. After optimizing the campaign, cost per lead dropped sharply, and one single ad ended up carrying almost the entire result.
Curious what "optimizing" actually looks like behind the scenes?
Get the full breakdown →Wholehearted Coaching
A free mini-course offered to a cold audience, run continuously over several years for Shirin's coaching business. As the campaign matured, cost per lead kept dropping.
Time-bound pushes that fill a masterclass, webinar, or challenge
Higher stakes, tighter timelines. These campaigns are built to perform in a specific window, not run forever.
Wholehearted Coaching
Four launches, same client, same goal: fill the masterclass. Every round we tightened the strategy a little further, and the results show it.
"There was such an ease to the entire process. You walked me through everything step by step and made something that can seem complicated, so easy to understand and do. There has been much more traffic to my website, and an increase in sign ups for my opt-ins, which is exactly what I hoped for." — Shirin, Wholehearted Coaching
Quinn Tempest
A free masterclass promotion built around a single talking-style Reel ad, which ended up carrying 80% of the entire campaign's results on its own.
Wondering if a talking video ad would work for your launch?
Let's talk strategy →Quinn Tempest
Quinn's Purpose Quiz had been running for over a year when she asked for a refresh. New copy, new visuals, new strategy, same goal: keep filling her email list at a price worth paying.
"I loved working with Luan! I've been looking for someone who could feel like a true partner in ads for a long time. After a few false starts with other people, working with Luan felt so easeful and supportive." — Quinn Tempest
Courtney Miller
Two live masterclasses teaching Courtney's audience how to reach their ideal clients with Instagram Reels, built to lead straight into her paid offer, Rock Your Reels. The masterclass sign-up goal was 100. Ads alone brought in well past that.
Paid opt-ins that filter for people ready to commit
Adding a small fee to an opt-in changes who shows up. Fewer freebie-seekers, more people who are actually ready to take the next step.
Alison Crafts
A $10 paid challenge designed to bring in new, committed leads. The fee raises cost per conversion, but it also filters out anyone signing up just because something is free, so the people who do convert are far more likely to stick around.
"Luan was great to work with. She is very knowledgeable and extremely supportive throughout the process! As someone who had never run ads before, she took her time with me explaining everything and made sure I was happy with how things were going!" — Alison
Your numbers could be next
Every campaign on this page started as a conversation about what someone actually needed. Let's have that conversation about yours.