How to run Facebook Ads and Instagram Ads on autopilot
DEFINE: FACEBOOK ADS ON AUTOPILOT
Running Facebook Ads on autopilot is a marketing strategy that requires work upfront then allows you to leave it running in the background with little to no maintenance. Typically, people set up their ads on autopilot to collect email addresses with the end goal of growing their email list subscribers.
WHY I LOVE FACEBOOK ADVERTISING ON AUTOPILOT
Once you've set up your ad campaign in a way that makes sense for your business, it can run in the background. Your ads will literally keep growing your business no matter how much or how little time you spend on other marketing efforts.
It's like guaranteed upward growth that requires almost no energy after it's set up.
Step 1: Create an ongoing campaign for lead generation
In Facebook Ads Manager (or Meta Ads Manager), the most common ongoing campaigns are for lead generation. You can select a campaign objective for Lead Generation, which collects your audience's info right on Facebook and Instagram, or you can run a Conversion objective to collect leads on your website.
With the ongoing campaign, you would put in a daily advertising budget with no end date.
Step 2: Define your Facebook Ad budget
You can set a daily budget of whatever you'd like. You could set a budget of $5 per day, which is about the cost of a cup of coffee.
You have to be mindful that the more you spend, the faster you get results. That being said, sometimes a small budget is all you need to get the results you want. You're in complete control of how much you spend.
Step 3: Test your Facebook and Instagram Ad creative
Always create campaigns with more than one advertisement (image & copy) so that Facebook can determine what's performing best and optimize your campaign.
Different ad creative may perform better at different points in your campaign, so you always want to make sure you're giving your campaign everything it needs to get you the most return.