Learn the low-cost ad strategy that brings in leads while you sleep.

Add hundreds of people to your list before your next launch. On a budget you set, starting as low as $50 in ad spend.

One client. A budget of $10 a day. 2,867 leads. That's what the right strategy does.

Sign me up
Leads on autopilotYour dream audienceLow-cost ads that actually workBuild your list while you sleepDream Audience on AutopilotLeads on autopilotYour dream audienceLow-cost ads that actually workBuild your list while you sleepDream Audience on AutopilotLeads on autopilotYour dream audienceLow-cost ads that actually workBuild your list while you sleepDream Audience on AutopilotLeads on autopilotYour dream audienceLow-cost ads that actually workBuild your list while you sleepDream Audience on Autopilot
$0.50 Cost per lead While the industry average sits around $10. That's 20x lower.
2,867 Leads from one campaign One of my clients, on a budget of just $10 a day.
20x Better than average The results my campaigns consistently bring in.

Social media just isn't what it used to be.

You're working harder than anyone can see. And the results don't show it.

You can spend hours drafting the perfect post, designing it in Canva, and researching hashtags. Only for four people to see it. And that's on a good day.

"Just be consistent" is starting to feel like a personal attack.

It's hard to stay motivated when you feel like you're talking to crickets. And those crickets aren't even leaving comments.

Your lead generation strategy is basically: post, cross your fingers, repeat.

There's no system. No reliable way to wake up tomorrow and know new people are finding you. And it's exhausting.

You tried ads once. It didn't go the way you hoped.

You spent more than you planned. The results didn't make sense. You quietly decided ads just aren't for you. They are. The strategy was the problem. Not you.

When you sign off for the night, you're still thinking about where the next client is coming from.

Not because you're not working hard enough. Because you haven't found a strategy that works for you yet.

Maybe you've hit an audience growth plateau. Maybe business is always going to feel like an uphill battle.

Or maybe you just need a new strategy . one that works for you, even on weekends.

Advertising is the accelerated version of social media.

(Minus the burnout, imposter syndrome, and constant overwhelm)

Social media isn't the be-all-end-all for your online business. Ads can help you get 10x the results in a fraction of the time, and once you've completed the initial setup, the work is essentially done. Imagine how your life would change if you could inject more free time, energy, and income into your business.

Free up 20+ hours a month . the time you're currently spending on content that four people see.

Work shorter hours knowing your list is growing in the background, whether you posted today or not.

Stop watching your follower count and start watching your subscriber count grow on its own.

Never again plan your week around the algorithm. One campaign. Set. Running.

You don't need to post on social media every day to get clients. It's possible to find a strategy that feels good to both you and your audience, and still brings in results.

So consider this your permission to stop the content creation hustle.

“I thought that ads were a scaling activity and not a starting or building activity. I didn't consider ads as a potential part of my strategy.”

Danielle Harris . DAA student

This is the belief that keeps most people waiting. Ads aren't the thing you do once you've made it. They're how you build. You don't need a big list, a big budget, or a big audience first. You need $50 and a strategy.

Spoiler: it's a lot less exhausting than what you're doing now

Here's what your business looks like when your ads are running.

01

You wake up to new leads you didn't have to chase.

Not because you posted at the right time or rode a trending audio. Because your campaign ran overnight, found the right people, and brought them to you. You check your phone, see the number ticked up, and think. This is what I set it up for.

02

Your email list actually grows between launches.

No scrambling to build an audience right before you open cart. No hoping your organic reach is enough. Your list has been quietly filling with warm, right-fit people the whole time. Because the ads don't take time off.

03

You know exactly what to do when results dip.

Not panic. Not turn everything off. Not post more content. You open your Ads Manager, look at the numbers, and you know what you're looking at. You make one change and keep going. This is what having a strategy feels like instead of a guess.

04

You stop trading time for reach.

One campaign. One afternoon to set it up. It runs for weeks. The time you used to spend drafting content that four people saw? That's yours back now.

05

Your next launch already has an audience.

Because you didn't start building when you opened cart. You've been building for months. By the time you send the first sales email, there are people on your list who have never heard of you before. And they already want what you're selling.

06

Your message is reaching people who actually need it.

Not followers who found you by accident. Not people who liked a post and forgot about you. People Meta found for you because they match your exact dream client profile. And they're joining your list every single day.

Let's do the math

What does a growing list actually worth to your business?

Most people think about ads as a cost. Run the numbers and you'll see them differently. Plug in your own figures and see what a growing list does for your next launch.

New subscribers / month 33 est. at $3 CPL*
Launch revenue now $5,000 current list only
Launch revenue in 3 months $5,495 list + 3 months of ads

*CPL varies depending on your offer, audience, creative, and timing. $3 is a realistic estimate based on client results. Some clients achieve lower. Results are not guaranteed.

The ads don't cost you money. They make you money.

Let the math work for you
It's time for you to meet

Learn how to run ad campaigns that amplify your message & grow your email list in your sleep (no spammy tactics required).

You'll walk away with a low-cost campaign that drives results on autopilot . so you can stop relying on Insta and start making real connections with dream clients.

Think about your next launch. If this strategy adds 500 people to your email list before you open cart, and your offer converts at 2%, that's 10 new buyers. At $500 per offer, you've made $5,000. The program pays for itself . and then some.

Plus, for the first time ever, six months of direct access to me inside a private Slack community. So you are never stuck wondering what to do next.

$1,197  $997 during launch. Save $200 through September 25, payment plan available.

No tech background needed. No design skills. No existing audience. You need a message, a budget of $50, and the willingness to follow the steps.

Let's do it

Enroll risk-free. 7-day money-back guarantee.

Here's how it works

From zero campaigns to leads on autopilot.

01

Build your strategy.

You'll define your offer, your audience, and your campaign goal. No guessing. You'll know exactly who you're targeting and why before a single dollar goes toward ads.

02

Create your campaign.

You'll build your first ad from scratch. Copy, creative, targeting, budget. Everything. With templates, walkthroughs, and Loom feedback on your actual work before anything goes live.

03

Launch and learn.

Your campaign goes live. You watch the data come in. And because DAA teaches you what the numbers actually mean, you know what's working and what to adjust.

04

Optimize.

This is where most people give up. You won't. You'll have a clear framework for reading your results and making smart changes. Your cost per lead goes down over time, not up.

05

Let it run.

Your campaign is live, optimized, and growing your list in the background. You check in. You make small adjustments. And you go do the rest of your job while the ads do theirs.

The difference

No other ads program offers this level of support.

I'll be there to help you troubleshoot tech issues in real-time, avoid pesky ad errors, and cheer you on every step of the way. It'll be like having a friend standing over your shoulder telling you step-by-step what to do (if your friend was a FB ads expert).

My goal is for you to walk away feeling empowered to run your own campaigns.

And for the first time, DAA comes with six months of access to a private Slack community. This is where you ask the question that is stopping you, get eyes on your campaign before you publish, and see other people working through the exact same thing. I am in there. Actively. Answering. It is the closest thing to having me look over your shoulder as you build.

No other ads program offers this level of support . and I mean that. You get personal Loom video feedback on your actual campaigns, a Troubleshooting Library built from 6+ years of real campaign problems, and direct access to me as you build. This isn't a course you buy and forget about. It's a course you finish.

Ads aren't magic. But with the right strategy, they're the closest thing to it.

Success story

Rumana launched her campaign and had more new clients than she knew what to do with.

CEO of Virtual Ace Marketing Agency  ·  DAA student

Rumana's main focus coming in was to book out & expand her team even further within the next year. She started running ads before the program was even finished.

“I actually had to slow the ads down a bit because the number of inquiries got overwhelming, and I need to bring someone onto my team just to help deal with all the new clients.”

She had hesitations coming in like anyone does . she was worried that DAA would be like some other programs she'd signed up for in the past.

“This is one of the few courses I've taken where I've actually gained a lot of knowledge and have been able to talk to the mentor one-on-one or message her and receive a response really quickly.”

Rumana reached her initial goal before even finishing the program. She had so many new clients coming in, she had to grow her team to keep up.

DAA student

Elizabeth found a way to market her business without the overwhelm.

Author & Artist  ·  DAA student

“Social media is really important for me in being able to stay connected with my audience, but I also find it very exhausting.”

Elizabeth was thrilled to discover there were other ways to grow her audience without being glued to Instagram. What struck her most about DAA wasn't just the ads strategy . it was how Luan condensed the business-building side into steps she could actually follow.

“Luan has done such an incredible job of condensing business knowledge into concrete and replicable steps.”

“One of the most valuable things to me has been the business-building aspect of this course. There are other ways to go about being involved in social media without becoming overwhelmed.”

In their words

Students who ran their own campaigns.

“I was feeling like I was not reaching my people even though I created content for different platforms. It felt like my specific people were not seeing my content.”

“I got a total of 35 new email subscribers with 2 different campaigns. One campaign brought in 15 subscribers in just 5 days at around $3.60 per lead.”

“To have your expert eyes on my campaigns before hitting publish. That support is so important to develop confidence. I felt very held and supported, and it wasn't scary to hit publish or to look at the results.”

Dalvia Rodrigues DAA student. Ran her own campaigns.

“Overwhelmed and not sure where to begin. I just had a Facebook account and business page but had never done a Facebook ad. I didn't know where to even begin.”

“Luan gives you a wealth of information, education, and the tools to create successful Facebook ads that will help your business. It is a course packed with all of the info you need, plus the additional coaching she provides is incredible.”

“Definitely worth the investment.”

Rachael Venema DAA student. Had never run an ad before.
Luan Jardine

You deserve to market your business in a way that doesn't make you feel like crap.

Learning to master ads takes the pressure off other aspects of your marketing strategy. After this program, you'll walk away with ads that grow your email list on autopilot AND the knowledge to build more campaigns as your business evolves.

You'll be fully in control of each campaign, and never have to pay a strategist to do the work for you. You can be confident launching new campaigns because you know exactly what kind of return your ads are capable of.

Luan Jardine
Have we met yet?

Hey! I'm Luan.

FB Ads Strategist, Consultant & The Newest Member of Your Hype Squad

Before launching my own business, I spent the first few years of my career being harassed, bullied, and generally putting up with the sh*t that women have to deal with in the workplace. It didn't take me long to figure out that if I wanted to work for someone who treated me well, I needed to work for myself.

When I left my toxic 9-5, I started my FB ads business with the goal of amplifying women's voices. Advertising allows me to connect female entrepreneurs with the people who need their message most.

But although my clients got great results, I started to notice a pattern: everyone wants to run FB ads, but no one feels ready. Especially women. They feel like they need a new website, a bigger budget, more tech skills.

I created this program to help you run your own campaigns with confidence. Because you deserve to get results in your business right now, regardless of where you're starting from.

My street cred: I have a Business Management degree, I've managed $100,000's worth of advertising spend, and I've achieved a cost per lead as low as $0.50 for my clients. I consistently rake in results better than the industry average (like, up to 20x better).

When you join Dream Audience on Autopilot, you get a true partner in the process. Running successful ads isn't a guessing game . it's a skill you can learn. And I'm going to teach it to you.

Before we go any further

Advertising isn't about spamming your audience
with random messages.

“It's about getting your message heard by the right people, at the right time.”

Luan approaches ads in a totally different way.

Quinn Tempest

“I have a unique purpose in my business, and Luan totally got that. I feel like she truly cares about what I'm doing, understands my mission, and rises to meet me right where I am while sprinkling in her expertise and technical wizardry. Luan brought new life to my campaign, and since working with her ads have become my main lead generation strategy and revenue driver.”

Quinn Tempest DFY client . Luan ran her campaigns
Alison Crafts

“As someone who had never run ads before, Luan took her time explaining everything and made sure I was happy with how things were going. She was so knowledgeable and extremely supportive throughout the entire process!”

Alison reached a cost per click of $0.45. That's 42x better than the industry average.

Alison Crafts DFY client . Luan ran her campaigns

These are the results my strategy gets. Inside DAA, I teach you how to run the exact same playbook yourself.

1:1 client . similar to the DAA VIP experience

Janic set a goal of 50 webinar registrations. She got 114.

Founder, Ripple Effect Leadership  ·  1:1 client

Janic had gone full-time in her business and tried running ads on her own for a four-day challenge. She did everything herself . the marketing, the social media, the ads . and it was really, really overwhelming.

“I knew going into it that Facebook ads were definitely top of the list of things I needed help with.”

She reached out to Luan for her next launch . a free webinar. Her goal was a minimum of 50 registrations. Working together, they blew that goal out of the water.

“We had 114 people register. She really dug into the results with me, and I learned a lot. She just helped me build a little more confidence for my next launch.”

This is exactly what the DAA VIP experience is designed to do. Work alongside you on a real campaign so you walk away with results and the knowledge to repeat them.

Still running today

Shirin spends $5 a day. Her list has grown by 1,066 people. And counting.

Wholehearted Coaching. Done-for-you client.

That's a cost per lead of $2.99, on a budget most people spend on coffee. The campaign has been quietly running in the background, bringing in new subscribers every single day, for years.

“Before working together, I was worried about the cost and the labor involved. Ads seem so complicated and you made it so easy and accessible.”

Her top performing ad alone brought in 287 leads at $1.98 each. Her launch campaign for a masterclass beat the typical $10+ cost per lead that most launch campaigns settle for.

“You were able to deliver on all the things that I had hoped for. Increased traffic, sign ups for opt-ins. I'm so glad I took the leap.”

This is what a well-built campaign does. You set it up once. It keeps working.

1,066+ Total leads
$2.99 Cost per lead
$5 Daily budget

Shirin, Wholehearted Coaching

More voices

Don't just take my word for it.

Alex. Worked 1:1 with Luan, similar to the VIP experience.

Quinn Tempest. Done-for-you client.

Courtney Miller. Done-for-you client.

Dream Audience on Autopilot is a great fit for you if…

This is for you

  • You've been curious about ads but are too scared to start.
  • You want to grow your email list but feel like organic marketing isn't working.
  • You have a message or product you know could change lives . if only you got it in front of the right people.
  • You want to build meaningful business connections.
  • You're tired of the social media grind and ready to make a large impact in a fraction of the time.
  • You ran ads before, the results were disappointing, and you want to understand exactly what went wrong and do it differently this time.

This isn't for you

  • Aren't willing to put in the work to achieve real results.
  • Have no interest in growing their email list.
  • Don't believe in providing value to their audience first and foremost.
  • Are just out to make a quick buck.
  • Prefer a tough love coaching style over nurturing encouragement.
  • "Don't believe in ads" (whatever the f*ck that means).
Let's get started

One decision. Two very different next six months.

Without DAA

  • ✕ Posting on social media every day and watching your follower count instead of your subscriber count.
  • ✕ Scrambling to build an audience every time you open cart.
  • ✕ Turning on ads, watching the CPL climb, turning them off, never knowing why.
  • ✕ Spending 20+ hours a month on content that reaches four people.
  • ✕ Lying awake wondering where the next lead is coming from.

With DAA

  • ✓ A live campaign quietly adding subscribers to your list while you sleep.
  • ✓ Walking into every launch with a warm, growing list that's been building for months.
  • ✓ Knowing exactly what the numbers mean and what to change when they dip.
  • ✓ Spending a few hours on setup and letting the campaign do the rest.
  • ✓ Waking up to new subscribers who found you while you weren't working.
The case for starting now

The businesses running ads today are building the audiences that will buy tomorrow.

Meta ads are still the lowest-cost advertising channel available to small businesses. The average cost per lead across industries is around $10. My clients regularly get it under $3. That gap exists because most businesses are either not running ads at all, or running them wrong. The window where that gap is this wide will not stay open forever.

Every month you wait is a month your list stays the same size. Every month your list stays the same size is a launch that goes out to fewer people than it could. The math on that is real, and it compounds.

And if you're thinking about trying to figure it out yourself first.

01

They advertise at the wrong time and watch their budget disappear.

Ad costs spike during high-competition periods. Q4, major holidays, busy launch seasons. A campaign that gets great results in February can look completely broken in November. Without knowing the best and worst times to advertise, you're guessing. And guessing costs money.

02

They create a freebie that cold traffic won't convert on.

What works for your warm organic audience does not always work for a stranger seeing you for the first time. There is a real difference between a freebie your followers love and one that convinces someone who has never heard of you to hand over their email. Getting this wrong means your ads technically run. They just bring in the wrong people at the wrong cost.

03

They target half the internet instead of their dream client.

"Women, 25 to 55, interested in marketing" is not an audience. That's half the internet. Defining a cold audience that actually points at your dream client, using the specific interests, behaviours, and signals Meta needs to find them, is one of the most important decisions in any campaign. Skip the depth here and your budget disappears with nothing to show for it.

04

They choose the wrong campaign objective and don't know it.

There are several campaign objectives in Meta Ads Manager and they produce completely different results from the exact same budget and ad. Most people pick whatever sounds right. Inside DAA I break down exactly which objective to use and why, so you're not spending money telling Meta to do the wrong job.

05

They don't set up their pixel correctly and it costs them thousands.

The pixel is what tells Meta who converted, which is how it learns to find more people like them. Get it wrong and your campaign is flying blind, spending more and more to find fewer and fewer of the right people. It's one of the most common and expensive mistakes people make when they go it alone, and it's one of the first things I walk you through step by step inside DAA.

06

They think they need a website before they can start.

You don't. You can run a lead generation campaign without a website at all. But if you do want one, a generic page you threw together won't convert cold traffic. There's a full lesson on planning and building a high-converting landing page specifically for ads, because the page someone lands on after clicking your ad is just as important as the ad itself.

07

Then something breaks and they have no idea how to fix it.

A rejected ad. A pixel that isn't tracking. An ad account that gets disabled. These things happen to everyone. Without a troubleshooting resource, most people hit one of these walls, lose momentum, and stop. DAA has a full troubleshooting library for exactly this, so a setback stays a setback and not a full stop.

You can learn all of this by trial and error on your own budget. Or you can learn it once, correctly, and actually get results from it.

Ready to grow your list on autopilot?

Lifetime access to the whole program, plus the support to actually make it work.

Inside Dream Audience on Autopilot you get lifetime access to 8+ training modules, personalized campaign feedback, 20+ templates, the Troubleshooting Library, a custom strategy built around your business, and six months inside a private Slack community with me.

Doors close September 25

This is the only time DAA will be offered at this price. The cart closes September 25. The day after, the price goes up and the doors close. If you are in, now is the moment.

The program
Dream Audience
on Autopilot
$1,197
$997
Save $200 during launch, applied automatically at checkout (no code needed). Payment plan available. Price goes up when the cart closes September 25.
  • You'll go from "I don't know where to start" to "my campaign is live." Step by step instruction for every stage of the process.
  • Before anything goes live, I review your actual work and tell you exactly what to change. You're not guessing. You're publishing campaigns that have already been looked over.
  • You won't stare at a blank page trying to figure out your ad copy. The templates do the heavy lifting so you can focus on the strategy.
  • When something breaks, you'll know exactly how to fix it. No Facebook groups. No $200 per hour consultants.
  • Not a generic plan. Your offer, your audience, your goals. The strategy you walk away with is one you can reuse for every launch you run from here.
  • Six months in a private Slack community with me actively answering your questions. Not a ghost channel. Real support, real visibility.
  • 7-day money-back guarantee.
Enroll now
VIP experience
DAA + 1:1
Coaching
$1,397
four weeks, four calls, one live campaign built and optimized together

Four weeks. Four calls. One live campaign built, launched, and optimized with me in the room. By the end of your VIP month, you won't just have a running campaign. You'll know exactly what you're looking at, what to change, and what to leave alone.

  • Everything in the standard program, including six months of Slack community access
  • Four 1:1 coaching calls over one month
  • Personal eyes on your strategy, creative, and live results
  • Direct support as you build, launch, and optimize in real time

This is for the person who wants the program and a co-pilot for the first flight.

Go VIP
Pay in full bonus

Pay in full and get a 1:1 campaign review call with me, where we go through your campaign together and fine-tune it for the best possible results.

Still on the fence? You're covered by my 7-day money-back guarantee.

Got a few questions?

Let me see if I can answer them.
Will Dream Audience on Autopilot apply to my business?
I created this program with customization in mind. Yes, there is a course within the program that you will go through, but when it comes to your strategy, we can create one that works specifically for you. Long story short, yes, this program will work for you and I will make sure of it.
Do I get lifetime access?
You'll have lifetime access to all modules, templates, and the Troubleshooting Library.
What if the strategy you teach doesn't work?
If you complete the course and apply the concepts, this will work. I've created a strategy that will allow you to spend as much or as little as you want on advertising with little to no maintenance of your ad campaign. If you go through the program and none of it works, we can chat and work something out. But trust me, I am positive the custom strategy we create will work for you.
Will I get my money's worth?
Short answer, yes. I've priced this program and added payment plans so that it's accessible but also holds the integrity to the value. I spent 6+ months making this program. It has everything you need to succeed. All that being said, I'm offering a 7-day guarantee. If the program isn't what you thought it was when you sign up, I'll give you a full refund within 7 days of purchasing.
What do I need to have in my business before running FB ads?
Let's talk about what you DON'T need: a fancy website, thousands of dollars, or the perfect message. You can get started with as little as $50 and no website. As for your messaging, it will never be perfect. I actually recommend using ads to test your offer or message, because it allows you to see very quickly what works.
Aren't ads really expensive?
Nope. I'm calling fake news on this one. You only need to invest $150 to run the campaigns in this program: $50 on your first campaign and $100 on the second. After that, you can use my formula to set a budget that feels good to you.
What if I purchase then realize DAA isn't for me?
I offer a completely risk-free period for 7 days! If you get in touch with me within 7 days of signing up for the program, I'll refund you (but I really think you'll love it).
Do I need to be a tech wizard, copywriter, or designer?
Absolutely not! I'll walk you through the icky tech stuff step-by-step, and there are also plenty of templates and video tutorials to help you out. As for the copy and design, I've got templates for those too. If you need extra tech help, you can reach out to me for support.
Will this be beneficial if I already know a little about ads?
That's ultimately up to you. If you can create a strategy, navigate FB Ads Manager, and hit publish on a campaign right now, then you probably don't need any outside help. But if you don't feel 100% confident in those areas, there's a lot for you to learn inside this program.
Aren't ads dead because of iOS 14 / that algorithm update / TikTok?
Hell to the no. Ads are alive and well, and so is email marketing. In fact, my clients have found ads far more effective than any organic marketing strategy, and email marketing has an ROI up to 40x higher than any social media channel. Plus Facebook + Instagram Ads are still the lowest cost way to advertise anywhere.
What if I'm not ready to run ads?
There isn't a criteria for running ads. You don't need to be a 6-figure entrepreneur or tech savvy. If you don't feel ready to run ads, then there's a mindset block to work through. Anyone and everyone can run ads for their business. It's just a matter of who's willing to take action.
My offer is four or five figures. Does this work for high-ticket?
It does, and high-ticket is actually one of the best fits, because your maths is so forgiving. If you're selling a $5,000 program and your leads cost 50 cents each, you can bring in a hundred new people for the price of a nice dinner. You don't need all hundred to buy. You need a handful. Ads don't sell your high-ticket offer directly, they grow your list with the right people. From there your nurture does the work: you give them something genuinely valuable up front (a freebie, a free audit, a discovery call), you build trust through your emails, and then the offer comes. The bigger your offer, the fewer buyers you need to make the whole thing worth it.
I've only ever sold to my own audience. Can I really sell to strangers?
Yes. If you've ever sold your offer organically, to your email list, in your DMs, from a post, then you already have proof your offer sells. You've done the hard part. Selling with ads isn't a different skill, it's the same offer, spoken to someone who doesn't know you yet. What works on your warm audience gets adjusted to work on a cold one. Same benefit, different starting point.

Don't see your question here? Send me a DM on Instagram and I'll get back to you ASAP!

Your offer could help a lot of people. But not if no one knows it exists.

Ads are the fastest and easiest way to market your business, so you can stop stressing about social media and focus on the parts of your business that light you up.

The sooner you get your campaigns up and running, the sooner you can start making new connections and generating leads on autopilot.

Doors close September 25. After that, the price goes up and this window is gone. Do not let this be the thing you meant to do.

A year from now, would you rather be glued to your phone or have a clear, reliable strategy that allows you to step away whenever you need to? I know which one I'd choose.