The blueprint to high-converting ads.
Five days to a real campaign plan: your offer, your audience, your budget. Built to bring in leads, not burn cash.
Monday Sept 14 to Friday Sept 18 ✦ 100% free
Save my free spotNo cost. No catch. No live calls you have to show up for.
Starts Monday Sept 14. Costs nothing.
So. Here's the deal.
You don't need to post every single day to get leads. You don't need to go viral. You don't need a huge budget.
You need one well planned ad, built to actually stop the scroll, working quietly in the background while you're doing literally anything else. (Napping, eating snacks, client work, you get it.)
That's what we're going to build together. In 5 days. For free.
Here's what most people get wrong about ads
So why do some people get leads for a couple of dollars while other people set fire to a budget and get nothing?
It isn't the money. They think it all comes down to budget. It doesn't. It comes down to the strategy behind it, and the creative that makes someone stop scrolling long enough to read your offer.
The difference between an ad that brings in leads for a few dollars each and one that quietly burns through hundreds with nothing to show for it? It's the planning. Your objective, your targeting, your creative.
Get those right and you can save yourself thousands in wasted ad spend before you ever hit publish.
Why now
Organic reach has flatlined. However good your captions are, you're reaching a shrinking slice of the people who already follow you. (People who, let's be honest, already know you exist.)
Meta can put your offer in front of people who've never heard of you, for less than the price of a coffee a day.
Every day you're not running ads is a day someone who needed exactly what you offer scrolled right past you instead. That's not fear mongering. That's just where things sit right now.
Build your plan before it gets expensive.
This is for you if...
- You've been thinking about ads for ages, and you're finally ready to start using them so you can dial back on the daily social media grind.
- You want to wake up to new email subscribers who found you overnight, instead of refreshing a post to see if anyone noticed.
- You're ready to stop trading hours of your life for reach, and let one ad do that work quietly in the background.
- You can picture taking a Tuesday afternoon fully off, unplugged, knowing leads are still coming in without you.
If you already know you want to run ads and you're ready to actually do it, you're in exactly the right place. (And if you've been "about to start ads" since roughly last spring, also the right place.)
Starts Monday Sept 14. Costs nothing.
Here's what we'll build
Your objective
The one decision that makes or breaks your campaign before you spend a cent. Same budget, same ad, completely different result.
Your targeting
Who you're actually putting this in front of. This is where most people go wrong, and it's the fastest way to waste a budget.
Your creative
The ad people actually stop scrolling for. Built for Instagram Stories, not slapped on as an afterthought.
Your budget and timeframe
How to spend it so Meta works for you instead of eating it. There's a simple formula, and you'll have it. (No maths degree required.)
Launch readiness
How to read your results, the one mistake to never make, and exactly what happens next.
One short email a day. About 15 minutes, often less.
What you'll walk away with
Your filled in Campaign Blueprint. A complete, scroll-stopping ad campaign plan you can run again for every launch, freebie, and list building push you do.
Not notes about ads. Your campaign, in your own words, for your actual offer. And it's yours to keep whether you ever run it or not.
Free. Yours to keep either way.
Reply five days out of five, and the Pixel Setup mini class is yours
Reply to each day's email, all five days, and finish the week as a five for five replier. The pixel is the number one reason I see people overspending on ads and getting nothing to show for it, so this one can save you hundreds down the line 👀
Reply all 5 days to unlock the pixel class.
You're invited to a live Q&A
Once your plan's mapped, I'm going live on Thursday, Sept 24, 10 to 11am PDT to answer your ad questions in real time, look at what you're building, and help you get unstuck.
Can't make it live? You'll get the replay.
Signups close Sunday Sept 13.
What this week isn't
This week is the blueprint. Together we design the campaign that actually converts, before you ever spend a dollar.
So what aren't we doing? The tech.
The setup inside Ads Manager, the pixel, the buttons, the optimizing. That's the hands on part I walk you through step by step inside Dream Audience on Autopilot.
Think of it like this. This week we draw the blueprint. DAA is where we build the house together.
Blueprint this week. DAA later, if you want it.
What a simple campaign can do
Shirin came to me nervous about the whole thing. Her words: "the cost and the labor involved, ads seem so complicated." So we kept it simple.
Here's what simple looks like. Her ongoing campaign brings in leads at $2.99 each, on just $5 a day, and it's quietly pulled in 1,066 subscribers while it runs in the background 🤯
Her own words afterward: "There has been much more traffic to my website, and an increase in sign ups for my opt ins, which is exactly what I hoped for. I'm so glad I took the leap."
Shirin, Wholehearted Coaching
DFY client. I ran her campaigns. Results vary and are not guaranteed.
Monday Sept 14 to Friday Sept 18.
Save your spot
Monday Sept 14 to Friday Sept 18. One short email a day, completely free. Signups close Sunday Sept 13 so I can get your Campaign Blueprint out before Day 1.
Come build this with me 💜
Unsubscribe any time. No cost, now or later.
Meta ads expert, course creator, and your low cost ads cheerleader
I've spent years figuring out how to run ads that actually convert on a small budget, and I'm handing you the exact planning process this week.
No guru energy. No big bonkers promises. Just the planning process I use with paying clients, in five short emails. (I also work a three day week, so I promise these are short.)
Save my free spotStarts Monday Sept 14. Free.