Freelancers, start offering
Meta Ads as a service in 7 days
Prework videos plus one live call. You'll add the one service that gets clients results fast, faster than organic, and makes them never want to leave.
You're great at what you do. Ads could make you the one your clients never let go.
Here's the part that stings. If you're not offering Meta Ads, someone else is. And the client you worked so hard to land could leave to go work with them instead.
You could be that person.
The one they keep coming back to. The one who runs the ads and does the thing you already do well. Ads get results fast, faster than organic ever will, and offering them could add at least $1000 to your project rate.
So why aren't you offering ads already?
Probably because every time you try to learn, it goes like this...
Analysis paralysis. You've watched the tutorials and read the blogs, and somehow you know less than when you started.
Campaign structure feels like a maze. Objectives, budgets, ad sets... where do you even start?
The tech makes you nervous. The pixel, Business Manager, the constant "what if I break something."
Audience targeting confuses you. Who do you actually target, and who do you leave out?
You have no idea how to price or package ads, so you just... don't offer them.
You're stuck relying on referrals and word of mouth, with no steady way to bring work in.
I actually do this. And I've spent years making it simple.
I cut a client's ad costs in half. Also, no big deal, but we grew her email list by 51% in the process. I've built campaigns that bring in real leads, registrations, and sales, all while functioning on a fraction of my energy during my pregnancy.
Most trainings explain the buttons without showing you how someone actually uses them. This is the opposite. It's the simplified version I wish existed when I started, built for freelancers who are smart and curious, not technical.
Real strategy you can use on every campaign
Not a slide deck full of theory. A repeatable approach you'll come back to for years.
Campaign structure
- Objectives, budgets, and ad sets, finally untangled
- Why the objective you pick matters most
- How Meta finds the right people once it's set up right
Who to actually target
- Custom and lookalike audiences
- Retargeting that brings buyers back
- When broad targeting actually wins
The tech, demystified
- Pixel setup, step by step (prework, lifetime access)
- Business Manager basics so you're never locked out
- Set it once, stop worrying about it
Reading your metrics
- Which numbers actually tell you it's working
- What to ignore so you don't panic
- What to do when something's off
Pricing & packaging
- What to charge so it's worth your time
- How to package ads with what you already offer
- How to talk about it without underselling
The confidence to charge
- Offer ads like the expert you actually are
- Stop second guessing every decision
- Walk into client calls knowing your stuff
Watch first. Build live. Keep forever.
The prework
Short prerecorded video lessons land in your inbox before we go live. You watch on your own schedule, get the pixel and Business Manager set up, and walk into the call already ahead. Yours to keep, with lifetime access.
The live call
Thursday, July 9 at 1pm PT, we build a real campaign together, start to finish. I explain the why behind every choice so you can do it again on your own. Can't make it live? The recording is yours with lifetime access too.
The pieces that turn this into a service
Pricing & packaging guide
Exactly what to charge and how to package ads so they're worth your time.
Client onboarding template
Bring a new ads client on board cleanly, without scrambling to figure out what to ask.
Pre-launch checklist
Run through it before you spend a dollar so your first campaign goes out right.
Real results, real people
I loved working with Luan! After a few false starts with other people, working with Luan felt so easeful and supportive. She truly cares about what I'm doing, understands my mission, and rises to meet me right where I am while bringing the technical expertise I didn't have. She reduced my cost per lead by 56% and set my campaigns up for long-term success.
Luan was great to work with. She is very knowledgeable and was extremely supportive throughout the process. As someone who had never run ads before, she took her time explaining everything and made sure I was happy with how things were going!
We were feeling a bit lost with Facebook Ads, but Luan's insights and support have meant we now have a solid campaign that is outperforming all our previous campaigns while lowering our cost per result. We've learned loads in the process and have very much enjoyed working with her.
Luan came highly recommended and she did not disappoint. As a not-for-profit with a small team, we needed someone we could trust. Before, during, and after the campaign, she met with us to answer any and all questions we had.
Your first client will pay for this workshop, and then some.
One payment. Lifetime access to the prework and the live call recording, so you can rewatch whenever you're ready to put it to work.
Workshop
One payment
- Prework video lessons (lifetime access)
- Live campaign build, July 9 at 1pm PT
- Pixel & Business Manager, demystified
- Audience targeting and metrics, made simple
- Pricing & packaging guide
- Client onboarding template
- Pre-launch checklist
- Lifetime recording access
Workshop + Campaign Review
$197 + $37 add-on
- Everything in the Workshop
- A private 30 minute call, just you and me
- We go through your real campaign together, live
- I show you what to tweak before you spend a dollar
- No more second guessing targeting, budget, or structure
- Perfect for your very first client campaign
You can add the campaign review at checkout, no need to decide now.
LJ
Luan Jardine
Meta Ads Strategist
Hi, I'm Luan (Loo-Ann).
I'm a Meta Ads strategist who works with service providers, purpose-driven businesses, and changemakers, helping them reach the right people without wasting their budget or their time.
I built this workshop because I kept seeing the same thing over and over: smart, capable freelancers who could be offering ads, talking themselves out of it because nobody had actually shown them how.
My teaching style is practical and straightforward. I don't use jargon to sound impressive, and I don't gloss over the parts that actually matter. My goal is for you to leave feeling like you get it, because when you understand the why, you can make smarter decisions with your ad dollars, full stop.
Over the years I've helped businesses, nonprofits, artists, coaches, and changemakers generate leads, registrations, donations, and sales through Meta Ads. My clients consistently outperform industry benchmarks because we focus on strategy first, not guesswork. Now I want to hand that same skill to you.
Frequently asked
I'm not very technical. Will I be able to keep up?
Yes. The pixel and Business Manager setup lives in the prework, broken into short steps you can pause and rewatch as many times as you need. You don't need to be a tech wizard, just curious and willing to follow along.
I don't have ad clients yet. Is this still for me?
Definitely. You'll leave knowing how to price, package, and pitch ads, and you can run them for your own business first to bring in clients. The onboarding template and checklist are there for the moment you land your first one.
What if I can't make the live call on July 9?
No problem. The full live call is recorded and yours with lifetime access, along with all the prework. Plenty of people get full value from the replay.
I've tried to learn ads before and felt overwhelmed.
That's exactly who this is for. This is the simplified version. We focus on the decisions that actually move the needle and skip the noise that made it feel impossible last time.
What's the $37 campaign review add-on?
It's a private 30 minute call where we go through your actual first campaign together, live, before you spend a dollar. I'll show you exactly what to tweak so you launch knowing it's set up right. You can add it at checkout.
You could be the freelancer they never want to replace.
Keep opening Ads Manager, thinking "wait... what?", and quietly closing the tab. Or turn it into a revenue making machine for your clients, and a service that can add at least $1000 to your rate.
Save Your SeatYour prework lands in your inbox before we go live on July 9, so you'll walk into the call already ahead.