Build a Meta Ads Campaign
With Me. Live.
No more guessing. No more wasted budget.
One new client could pay for this workshop several times over.
This is the ads workshop
I wish existed sooner.
You've watched the tutorials. You've read the blogs. You've probably even opened Ads Manager once or twice... and then immediately thought, "What the heck am I looking at?" 😅
The problem isn't that you're bad at advertising. It's that most trainings explain the features without showing you how someone actually uses them. That's exactly why I created this workshop. You're going to watch me build a real campaign from scratch so you can finally see how all the pieces fit together.
That's exactly what this workshop is for. In 90 minutes, you'll watch a complete Meta Ads campaign get built from scratch and finally understand why successful campaigns work while others waste money.
This workshop is for you if…
You've boosted posts and you get clicks but no real ROI
Ads Manager feels overwhelming and you don't know where to start
You're not sure who to target or which objective to choose
You're scared of wasting money on ads that don't convert
You're getting traffic but not enough leads or sales
You're relying on referrals and want a more predictable way to attract customers
90 minutes. Real campaign. Real strategy.
This isn't a slide deck full of theory. You'll watch me build an actual Meta Ads campaign live and I'll explain the why behind every choice so you can replicate it yourself.
The Foundations
- How Meta Ads actually work
- The biggest mistakes advertisers make
- The metrics that actually matter (and which ones to ignore)
Campaign Strategy
- Choosing the right objective so Meta can find people most likely to take action
- Understanding why some people buy immediately while others need multiple touchpoints
- Building campaigns around real business outcomes
Audience Targeting
- Custom audiences
- Lookalike audiences
- Retargeting strategies
- When broad targeting actually works
Creative Strategy
- What makes people stop scrolling
- Common ad creative mistakes
- Messaging that converts
Campaign Setup
- Structuring campaigns so your budget goes toward results instead of guesswork
- Budget allocation
- Optimization settings
- Tracking essentials
Live Q&A
- Get your specific questions answered
- Ask about your business, your audience, your ads
- Real answers, no fluff
You'll walk away with more than notes
Stop Paying for Expensive Lessons
Learn the mistakes that drain ad budgets BEFORE you make them. Or stop making them if you already are.
Save Yourself Time
Skip years of trial and error. I've already done the testing. You get the shortcut.
Finally Get Clear
Understand why campaigns succeed or fail and what to actually do about it.
Feel Confident
Know how to read your results, make smart decisions, and stop second-guessing every move.
Build Campaigns That Support Real Revenue
Build campaigns around real business outcomes. Not likes or vanity metrics.
A Framework You'll Use Again
Leave with a repeatable approach you can apply to every future campaign.
Real results, real people
I loved working with Luan! After a few false starts with other people, working with Luan felt so easeful and supportive. She truly cares about what I'm doing, understands my mission, and rises to meet me right where I am while bringing the technical expertise I didn't have. She reduced my cost per lead by 56% and set my campaigns up for long-term success.
Luan was great to work with. She is very knowledgeable and was extremely supportive throughout the process. As someone who had never run ads before, she took her time explaining everything and made sure I was happy with how things were going!
We were feeling a bit lost with Facebook Ads, but Luan's insights and support have meant we now have a solid campaign that is outperforming all our previous campaigns while lowering our cost per result. We've learned loads in the process and have very much enjoyed working with her.
Luan came highly recommended and she did not disappoint. As a not-for-profit with a small team, we needed someone we could trust. Before, during, and after the campaign, she met with us to answer any and all questions we had.
Choose your experience
One client.
One sale.
One registration.
That's often all it takes for this workshop to pay for itself.
The goal isn't to learn Meta Ads. The goal is to learn how to make smarter marketing decisions that help your business grow.
Both options include lifetime access to the recording so you can rewatch it whenever you're ready to put it into practice.
Workshop Only
One-time payment
- Live 90-minute workshop - June 4
- Watch a real campaign built live
- Full strategy walkthrough
- Audience targeting deep dive
- Learn creative strategy
- Lifetime recording access
Workshop + Q&A Call
$79 + $25 add-on
- Everything in Workshop Only
- Live Q&A Call - Thursday, June 11: 10:00–10:45 AM PT
- Ask questions specific to your business
- Get personalized guidance on your campaigns
- Recording of Q&A included
Luan Jardine
Meta Ads Strategist
Hi, I'm Luan (Loo-Ann).
I'm a Meta Ads strategist who works with purpose-driven businesses, nonprofits, and changemakers, helping them reach the right people without wasting their budget or their time.
I built this workshop because I kept seeing the same thing over and over: smart, passionate business owners throwing money at ads without understanding why they weren't working. And it wasn't their fault, nobody had actually shown them how.
My teaching style is practical and straightforward. I don't use jargon to sound impressive, and I don't gloss over the parts that actually matter. My goal is for you to leave this workshop feeling like you get it because when you understand the why, you can make smarter decisions with your ad dollars, full stop.
Over the years, I've helped businesses, nonprofits, artists, coaches, and changemakers generate leads, registrations, donations, and sales through Meta Ads. My clients consistently outperform industry benchmarks because we focus on strategy first, not guesswork.
Frequently asked
Do I need experience with Meta Ads?
Nope! Beginners are very welcome. Whether you've never opened Ads Manager or you've tried ads before and felt lost, this workshop is designed to meet you where you are.
Will this be recorded?
Yes, the session will be recorded and you'll have lifetime access. Can't make it live? You'll still get full value from the replay.
What kind of businesses is this best for?
Service providers, nonprofits, coaches, consultants, course creators, artists, local businesses, and organizations looking to reach more of the right people online.
Can I ask questions?
Absolutely, there's dedicated Q&A time built into the workshop. If you want even more time for personalized questions about your specific business, the June 11 Q&A add-on is a great option.
Will I build a campaign during the workshop?
You'll watch me build a full campaign live and can follow along in your own Ads Manager if you'd like, but there's zero pressure to do so in real time.
What is the Q&A add-on?
For an extra $25, you can join a live 45-minute Q&A call on Thursday, June 11 from 10:00–10:45 AM PT. This is your chance to bring your specific questions and get direct feedback on your business and campaigns.
I don't have a big budget for ads. Is this still worth it?
100%. One of the core things we'll cover is how to get the most out of a smaller budget. Spending $79 to learn how to not waste $500 on ads that don't work? That's a pretty good deal.
I'm not very tech-savvy. Will I be able to follow along?
Yes. I designed this workshop specifically to be accessible to non-technical people. You don't need to be a tech wizard, you just need to be curious and willing to learn.
Stop piecing together advice from YouTube and ChatGPT. Spend 90 minutes learning a proven framework you can use for years.
Spots are limited to 10 people so every participant gets the chance to ask questions and get real support. Grab your spot before they're gone.
Thursday, June 4 · 10:00–11:30 AM PT · 10 Spots Available · Lifetime Recording Included