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Start planning where you want your business to be one year from now, so we can create a customized plan to help you get there. Together we’ll map out your goals, get clear on your long-term vision, and determine how ads can help you get there sooner.

Learn the ins and outs of FB ad language, develop KPIs for each goal, and break each goal into actionable tasks so you can track your progress each week. We’ll also cover key metrics you need to understand to build a successful ad campaign.

Step into the mind of your ideal customer and identify the transformation your offer provides. You’ll learn how to speak your audience’s language, understand your customers’ deeper motivations, and what it takes to get them to hit that “Buy Now” button.

This week we’ll work on your brand identity to craft a kickass message–one you feel confident putting money behind, and that you know your audience will connect with. We’ll also create a value-packed freebie that you can use to start growing your email list.

You’re almost ready to launch your first campaign! Before you hit publish, we’ll review everything together to make sure you’re 100% clear on your end goals and confident in what you’ve created. Then we’ll put the final pieces in place, including email automations and a killer landing page.

It’s time to dive into the dreaded tech side of things…but navigating the backend of your ads setup isn’t as hard as you think, and I’ll be right there with you every step of the way! Together we’ll set up your Pixel, prepare for new iOS updates, and problem-solve issues in real-time.

Think a profitable ad campaign requires a sh*t ton of money? Think again! We’re starting with a campaign budget of $50 (yes, you read that right) and I’ll explain why in this module. We’ll also cover the best and worst times to advertise, so you can capitalize on seasonal trends and make the most bang for your buck.

It’s go time! In this module, we’ll define your target audience, choose a campaign objective, and dive into the creative side of writing copy and creating graphics (don’t worry, I have templates). You’ll also be able to submit your ads to me for personalized feedback before hitting publish.

You did it! You’re over the hurdle of running your first campaign, and there’s nowhere to go from here but up. Now it’s time to find campaign benchmarks so we can compare your results with the industry average. I’ll walk you through how to break down your campaign and pull out key takeaways for next time, like how to improve your reach, impressions, etc.

In this last module, we’ll walk through the three main types of campaigns: lead generation, conversion, and messages. You’ll learn how to run each one, the key benefits, and how to determine your ongoing budget for future campaigns.

If you complete all 10 modules, your next campaign will bring in results on autopilot–but some setbacks are inevitable. That’s why you’ll also receive lifetime access to the Troubleshooting Library, to help you tackle problems as soon as they come up. 

Rejected ads, disabled accounts, budgeting errors…you name it, I’ve dealt with it. Which means I’ve already come up with a solution, so you don’t have to!