Start planning where you want your business to be one year from now, so we can create a customized plan to help you get there. Together we’ll map out your goals, get clear on your long-term vision, and determine how ads can help you get there sooner.

Learn the ins and outs of FB ad language, develop KPIs for each goal, and break each goal into actionable tasks so you can track your progress each week. We’ll also cover key metrics you need to understand to build a successful ad campaign.

Step into the mind of your ideal customer and identify the transformation your offer provides. You’ll learn how to speak your audience’s language, understand your customers’ deeper motivations, and what it takes to get them to hit that “Buy Now” button.

This week we’ll work on your brand identity to craft a kickass message–one you feel confident putting money behind, and that you know your audience will connect with. We’ll also create a value-packed freebie that you can use to start growing your email list.

You’re almost ready to launch your first campaign! Before you hit publish, we’ll review everything together to make sure you’re 100% clear on your end goals and confident in what you’ve created. Then we’ll put the final pieces in place, including email automations and a killer landing page.

It’s time to dive into the dreaded tech side of things…but navigating the backend of your ads setup isn’t as hard as you think, and I’ll be right there with you every step of the way! Together we’ll set up your Pixel, prepare for new iOS updates, and problem-solve issues in real-time.

Think a profitable ad campaign requires a sh*t ton of money? Think again! We’re starting with a campaign budget of $50 (yes, you read that right) and I’ll explain why in this module. We’ll also cover the best and worst times to advertise, so you can capitalize on seasonal trends and make the most bang for your buck.

It’s go time! In this module, we’ll define your target audience, choose a campaign objective, and dive into the creative side of writing copy and creating graphics (don’t worry, I have templates). You’ll also be able to submit your ads to me for personalized feedback before hitting publish.

You did it! You’re over the hurdle of running your first campaign, and there’s nowhere to go from here but up. Now it’s time to find campaign benchmarks so we can compare your results with the industry average. I’ll walk you through how to break down your campaign and pull out key takeaways for next time, like how to improve your reach, impressions, etc.

In this last module, we’ll walk through the three main types of campaigns: lead generation, conversion, and messages. You’ll learn how to run each one, the key benefits, and how to determine your ongoing budget for future campaigns.

If you complete all 10 modules, your next campaign will bring in results on autopilot–but some setbacks are inevitable. That’s why you’ll also receive lifetime access to the Troubleshooting Library, to help you tackle problems as soon as they come up. 

Rejected ads, disabled accounts, budgeting errors…you name it, I’ve dealt with it. Which means I’ve already come up with a solution, so you don’t have to!

I created this program with customization in mind. Yes, there is a course within the program that you will go through, but when it comes to your strategy, we can create one that works specifically for you. You can reach out to me through our course platform via DM, we’ll chat on our group coaching calls, AND I’ll give you feedback on your course work.

➡️Long story short, yes, this program will work for you and I will make sure of it.

You’ll have lifetime access to all 10 modules, templates, and the Troubleshooting Library. You’ll also have 5 months of access to our community and coaching calls, in case you need additional support after finishing the modules.

If you complete the course and attend as many of the group coaching calls as your calendar allows, this will work. I’ve created a strategy that will allow you to spend as much or as little as you want on advertising with little to no maintenance of your ad campaign. If you go through the program and none of it works, we can chat and work something out. But trust me, I am positive the custom strategy we create will work for you.

Short answer, yes. I’ve priced this program & added payment plans so that it’s accessible but also holds the integrity to the value. I spent 6 months making this program (literally working on it everyday). It has everything you need to succeed.

This is what one of my students said about DAA, “This is one of the few courses I’ve taken where I’ve actually gained a lot of knowledge and have been able to talk to the mentor one-on-one or message her and receive a response really quickly.”

All that being said, I’m offering a 7-day guarantee. If the program isn’t what you thought it was when you sign up, I’ll give you a full refund within 7 days of purchasing.

Let’s talk about what you DON’T need: a fancy website, thousands of dollars, or the perfect message. You can get started with as little as $50 and no website. As for your messaging, it will never be perfect. I actually recommend using ads to test your offer or message, because it allows you to see very quickly what works.

Nope. I’m calling fake news on this one. You only need to invest $150 to run the campaigns in this program: $50 on your first campaign and $100 on the second. After that, you can use my formula to set a budget that feels good to you.

If you’d like to receive ongoing support and feedback from me after finishing the course, you can stay in our community and access the group coaching calls for $97 per month (this is a hella good deal compared to regular consulting rates at $400 per session 🤯). You can cancel anytime with 30 days' notice, which makes this a great option to get custom support when you need it!

I offer a completely risk-free period for 7 days! If you get in touch with me within 7 days of signing up for the program, I’ll refund you (but I really think you’ll love it).

Absolutely not! I’ll walk you through the icky tech stuff step-by-step, and there are also plenty of templates and video tutorials to help you out. It’s not as hard as you think, promise! As for the copy and design, I’ve got templates for those too. If you need extra tech help, you can reach out to me for support. That’s why I’m here 🤗

That's ultimately up to you. If you can create a strategy, navigate FB ads manager, and hit publish on a campaign right now, then you probably don’t need any outside help. But if you don’t feel 100% confident in those areas, there’s a lot for you to learn inside this program.

Hell to the no. Ads are alive and well, and so is email marketing. In fact, my clients have found ads far more effective than any organic marketing strategy, and email marketing has an ROI up to 40x higher than any social media channel. Plus Facebook + Instagram Ads are still the lowest cost way to advertise anywhere.

Yes! The program is $2397 if you pay in full, but you can also opt for 5 payments of $495 or 3 payments of $810.

Hit the button below for instant access to Module 1, the first pack of resources, and our community platform. After that, the modules will be dripped out week by week to keep things manageable.

There isn’t a criteria for running ads. You don’t need to be a 6-figure entrepreneur or tech savvy. If you don’t feel ready to run ads, then there’s a mindset block to work through. Anyone and everyone can run ads for their business. It’s just a matter of who’s willing to take action.