E-COMMERCE MARKETING
Jewelry E-Commerce Marketing
Above you’ll see some statistics for a jewelry company that I did marketing for. I assisted with the Facebook & Instagram Advertising and Email Marketing. Setting up automated email marketing assisted this brand with encouraging people to make purchases whether they had just sign up with their email, or abandoned their cart.
Additionally, I created an ongoing Instagram Story Campaign which incentivized people to sign up with their email address on the website. I then re-marketed to those people with advertisements regarding sales.
The Instagram Story Campaign had a CPC (cost per click) of $0.01.
As you’ll see above, the ROAS was most successful for the Black Friday Campaign in 2020. All the Facebook & Instagram Conversion Campaigns had a ROAS of at least 200%.
Beauty Products Advertising
I did Facebook & Instagram Advertising for a online beauty store with two physical locations in Canada. They wanted to improve their online sales at the beginning of the pandemic. With a small budget, I was able to achieve considerable results. On average, I achieved a 200% ROAS for their campaigns regarding sales.
High-End Jewelry Marketing
I created a sales funnel for this company. I created an email pop up on the website with an incentive, email automations, and Facebook & Instagram Advertisements.
The combination of efforts assisted me in raising website traffic 282% in November compared to October. As well as a drastic increase in online sales month over month (exact numbers are confidential).
FLVC Wellness Advertising
This beauty supplement business was a new when we started working together. They wanted to increase brand awareness and make more conversions on their website across Canada.
We ran a one-month campaign with a standard small business budget. I was able to accomplish a 215% return on ad spend. This is a high ROAS being that this is a new business and this was the first advertisement they ran.
Kombucha Email Marketing & Advertising
I set up their email automations for an Abandoned Cart Email, and Replenishment Reminder Email. Additionally, I ran a Facebook and Instagram Campaign for Motherlove Kombucha. With a small budget, the targeting needed to be very specific. I drafted written copy to educate the audience on what Kombucha is and why they should purchase now.
Beauty Training Courses Marketing
I took the time to dive in deep to the strategy of the courses and listened to the clients intently. The monthly budget for Facebook Ads was quite small. That being said, with intentional messaging and relevant promotions, I was able to increase her sales 66% year over year.