You are clear & decisive,
so let’s captivate your audience using your strengths!
You have a clear and decisive personality type, and your presence is undeniably captivating when engaging in conversations. Your strength lies in your determination and assertiveness, drawing people towards you with your communication skills. You’re able to clearly articulate how your client should move their business forward - no fluff. Your clients can see it too, making you an easy choice to work with.
You show people they're capable of more than they realize.
Harness the power of your resolute nature and let it guide you to greater heights. 💥
You have a kind of magnetic energy that makes people want to be in your world.
Your audience sees you working hard and getting results, and they want the same.
But this doesn’t come without challenges…
Your main challenger: Balancing what your audience needs to hear with what they want to hear. It’s important to appeal not just to your audience’s drive for success, but also their desire for emotional benefits too (confidence, energy, time, etc).
You’ll stand out from the competition if you showcase both the tangible and intangible benefits of working with you.
Often people like to come to you for advice, but they don’t always follow that advice. This can lead to a lot of frustration for you, but it’s important to remember that people want to feel like they’re following their own path, even if it might be a more challenging route.
Don’t let your self-worth be solely determined by your business.
You’re ambitious, and you have a ton of integrity, but you are more than your work. Don’t forget that.
Hey! I’m Luan 🤗
If you were reading through this and thinking… wait, how does this person know what she’s talking about?
Well, I’ve done my fair share of building audiences for clients. I’m an Advertising Expert, and an OSP & Freelancer Coach!
I started my business as a side hustle in 2017. In 2020, I was miserable at my job, so I quit, prioritized my mental health, and started working on my business that’s now financially supported my partner in going back to school to get his engineering degree, we bought our dream house, and I’ve been able to support a very luxe lifestyle for our rescue dog, Jaxx!
I’ve worked in nearly every facet of marketing, and I know what works. BUT it’s not one-size-fits-all.
I’m dedicated to empowering women to show up AS they are without changing WHO they are.
So, let’s create a custom strategy just for you (keep scrolling).
Let’s talk strategy.
Since your superpower is that you’re clear & decisive,
we need to strategically showcase your client experience!
Your strengths are in your strategic ability. When people are able to see and understand your strategy, they will be dying to work with you.
Let’s break your dream audience strategy down in to two sections:
Inbound Marketing
This type of strategy brings customers and clients to YOU. It’s essentially attraction marketing. You put a message out into the world that initiates action in your ideal audience. This type of marketing typically goes out to a large group of people.
Examples: Posting on social media, SEO blogging, Pinterest, posters/billboards
Outbound Marketing
This is going out and initiating conversations with your ideal audience. Rather than hoping your audience will come to you, you go to them. This type of marketing is more targeted, and often more in 1:1 conversation.
Examples: Chatting in the DMs, networking, Meta Advertising
So which will you mostly use in YOUR business? BOTH!
Outbound will be the closing strategy & Inbound Marketing will draw in interest for your biz. (After all, you need to attract people before chatting with them.)
Your Inbound Marketing Strategy
You’ll post content on your chosen platform, whether it be your blog, Pinterest, Instagram, Threads, etc, that really shows your strategic ability. You want to post unique content that your audience can implement today to see results. BUT don’t forget to sprinkle in your personality too - who you are is what is going to get clients through the door.
I want you to answer these questions in your content:
What's one unique strategy or tactic I’ve implemented in my business that has yielded impressive results?
How can I infuse my personality into my strategic approach?
What are some simple actionable steps my audience can take to achieve quick wins in their business today?
What makes me different from the other service providers in my industry?
With this inbound marketing strategy, you’ll capture the right people’s attention.
Once you have their attention, you’re going to begin your Outbound Strategy ⬇
Your Outbound Marketing Strategy
Honestly, email marketing and ads would work wonders for you. You have a knack for teaching strategy… so just imagine being able to teach it to hundreds (or thousands) of people at a time using a lead magnet!
Basically, here’s my suggested strategy:
Create a lead magnet/freebie/opt-in that showcases your expertise. (A lead magnet is essentially an incentive for someone to sign up for your email list.)
Add that lead magnet into an email marketing sequence that showcases your expertise further and where you give your audience easy tasks for big results.
At the end of that email sequence, you’ll pop in an invitation for people to work with you. You can get as personal as you want here!
Run ads toward that lead magnet.
Watch your email list grow.
With an inbound marketing strategy, it’s important for everything to feel like a 1:1 conversation. So when someone downloads your lead magnet, message them on social media asking if they have any questions!
You want to appear approachable but also knowledgable af. It’s also an option to invite people onto a 1:1 free or low cost strategy call so they can get a real feel for working with you.
How can you show your audience that big results are possible when they work with you?
Want to take it a step further?
Claim a FREE 15-minute strategy session with me where we can create some next steps for your marketing plan 📝