As an empowering online business owner, your strengths in attracting clients lie in your ability to inspire, uplift, and create meaningful connections that resonate with your audience. You’re able to quickly foster a community of like-minded people who are all drawn to your authentic voice and empowering message!

You’re the warm hug and encouraging push people need to start getting big results immediately.

Never second guess if you should send that message to raise someone up - they need to hear from you more than you realize.

People are attracted to work with you because not only do they see how you can help them achieve their dream result, but they also see that YOU believe in THEM.

Your unfaltering loyalty to your audience sets you apart. Lean into it.

Whether someone decides to work with you or not, you’re always right there, cheering them on. Never lose that.

But this doesn’t come without challenges…

Your main challenger: Becoming over-invested in your clients and your work. You believe wholeheartedly in your clients. You’re ready to help them get the results they desire… but when they don’t believe in themselves, it can cause a bit of a storm in you.

Sometimes people don’t have the same energy or ambition that you do to carry out ideas that will move them forward - and that’s ok. When it happens, know that it wasn’t your fault that they didn’t do the thing that would move them forward.

You did the hard work of cheering them on and believing in them even when they didn’t. They know the next steps, you just have to give them space to take them.

Don’t let your clients lack of ambition keep you from feeling success.

You’ll stand out if you continue being as empowering as you are, and also give your clients plenty of grace. Be encouraging and nurturing, even if you don’t known why they aren’t taking action.

Inbound Marketing

This type of strategy brings customers and clients to YOU. It’s essentially attraction marketing. You put a message out into the world that initiates action in your ideal audience. This type of marketing typically goes out to a large group of people.

Examples: Posting on social media, SEO blogging, Pinterest, posters/billboards

Outbound Marketing

This is going out and initiating conversations with your ideal audience. Rather than hoping your audience will come to you, you go to them. This type of marketing is more targeted, and often more in 1:1 conversation.

Examples: Chatting in the DMs, networking, Meta Advertising

Your Inbound Marketing Strategy

You’ll post content on your chosen platform, whether it be your blog, Pinterest, Instagram, Threads, etc, that showcases your clients’ results AND how you are not just talking the talk - you’re walking the walk. You want to post content that takes your audience on a journey from point A to point B. You’ll create content that shows where your client was at before working with you, and where they are now (really leaning into transformative content). Similarly, you’ll share a ton of stories about where you started and where you are now (this kind of content can be about anything - from personality traits to tangible results).

I want you to answer these questions in your content:

• Where was I 2 years ago? How am I different now? What have I achieved?

• What habits and skills have I adopted to become more successful in my business?

• What are some of the core transformations I offer my clients? Which of my clients is an example of this?

• How is my empowering approach different and important to my clients’ success?

Your Outbound Marketing Strategy

You’ll freaking SHINE using ads (and no, I don’t say this for every quiz result). Your secondary outbound strategy would be email marketing, where you can dive into who you are, show how empowering you are, and go into detail about your client results.

Your ads will act as an attraction tool for people who desire the results that you achieve. The hardest part (typically) about that is… people want to feel nurtured and cared for when they’re learning something new. Who better to learn from than someone as caring and encouraging as you?

In your email marketing, you want to dive into your personality when you write. You want to show your audience how encouraging you are, how you show your clients grace, how you approach business for yourself, and share any lessons you learn on your biz journey.

Here’s my suggested strategy:

1. Create a lead magnet/freebie/opt-in that showcases your expertise. (A lead magnet is essentially an incentive for someone to sign up for your email list.)
   Something like: “How my client got X result in X time. Steal my strategy” or “How I accomplished XYZ”. Like a mini-case study.

2. Add that lead magnet into an email marketing sequence where you’ll share your business experiences, experiences helping clients, and ultimately, show your audience how empowering you truly are.

3. At the end of that email sequence, you’ll pop in an invitation for people to work with you. You can get as personal as you want here!

4. Run ads toward that lead magnet.

5. Watch your email list grow.

With an inbound marketing strategy, it’s important for everything to feel like a 1:1 conversation. So when someone downloads your lead magnet, message them on social media asking if they have any questions!

This is where you can ask them what they’re currently struggling with so you can empathize and cheer them on.