There’s something absolutely magnetic about you when people enter a conversation with you. Your compassion and active listening really shine through. Not only that, but people feel drawn to you. Your approachability creates a safe environment for people to express themselves.

You make people feel heard and understood.

Let your big heart be your superpower! 💥

You might identify as an introvert, but really, once people know you, you have a whole new side to you full of quirks.

Your audience will be extremely loyal.

You create a unique experience in your business, not because you’re easy to talk to, but because you really care. Your clients can really feel that and want to keep working with you because you take the time to really understand their vision and move it forward.

But this doesn’t come without challenges…

Your main challenger: Don’t let finding your dream audience drain your social battery. Your strategy should feel fun, not like a chore. At your core, you love connecting with people. Let’s find a way to do it that’s sustainable for YOU.

Remember to take care of yourself.

Often people like to come to you when they need someone to talk to, which can lead to many one-sided relationships or the dreaded scope-creep with clients.

Establishing boundaries with your clients and the people in your life is a must.

You need someone to lean on too! Make sure you have a strong support system. You’ll be able to put so much positive energy into your biz when you feel well taken care of.

Inbound Marketing

This type of strategy brings customers and clients to YOU. It’s essentially attraction marketing. You put a message out into the world that initiates action in your ideal audience. This type of marketing typically goes out to a large group of people.

Examples: Posting on social media, SEO blogging, Pinterest, posters/billboards

Outbound Marketing

This is going out and initiating conversations with your ideal audience. Rather than hoping your audience will come to you, you go to them. This type of marketing is more targeted, and often more in 1:1 conversation.

Examples: Chatting in the DMs, networking, Meta Advertising

Your Inbound Marketing Strategy

You’ll post content on your chosen platform, whether it be your blog, Pinterest, Instagram, Threads, etc, that really shows your voice and values. Yes, you’ll focus content on your expertise, BUT it shouldn’t just be ‘how to’ content, it should show your unique perspective.

I want you to answer these questions in your content:

• How can I showcase my conversational skills?

• What wins can I showcase for my clients? For myself?

• How can I better explain how my compassion has helped my clients?

• Why is my perspective within my expertise unique? Does it relate to how kind & welcoming I am?

• How can I better showcase how much I care about my audience?

• How can I invite people into my world (aka DMs, email, etc) in a fun, low-pressure way?

Your Outbound Marketing Strategy

Honestly, your DMs are where you’re gonna shine. No matter what social media you use.

Be proactive and initiate conversations with your audience by reaching out to individuals who engage with your content or show interest in your niche. Respond to comments, ask open-ended questions, and show genuine curiosity about their experiences and opinions. This approach will create opportunities for meaningful interactions and build connections with potential clients.

The trick here is letting the conversation flow. It’s important to show that you care right off the bat, but it doesn’t need to be business related. People do not like cold selling. You need to build a relationship with your audience.

How can you be the encouraging voice that they needed to hear?

Remember, when you’re having a conversation with someone, you should never enter it with the mindset to “sell”, always enter with the mindset of building a new connection. Having a strong network will always benefit you whether they purchase from you or not.