As a wise & perceptive entrepreneur, you can see what most others cannot. You are knowledgeable about many things, and can articulate your thoughts well in conversations with people - we just need to get people into those conversations with you. People often leave interactions with you feeling clear, refreshed and inspired.

Your unique perspective is what makes your work outstanding and unlike anything that’s been done before.

People are attracted to work with you because the way you approach your work is extremely methodical. You introduce new components and mindset shifts that people haven’t thought about, and they love it. We need more people like you in the online space.

Never shy away from sharing and explaining your point of view. You’d be surprised who it resonates with.

But this doesn’t come without challenges…

Your main challenger: Cutting through all the noise online so you stay connected to yourself. It’s no secret that the online world is FULL of entrepreneurs with opinions and blueprints for success, but don’t let this second guess your authority. You know what you’re talking about. Your opinions are valid. You should share them.

It’s so easy to feel put-off when someone shares an opinion that goes against what you believe, but that doesn’t mean you shouldn’t share. In fact, it means you should share even more. You’re not being “problematic” for speaking your mind. There are people out there wait to hear from someone exactly like you.

I’ll tell it to you straight. You’re fricken smart. Don’t forget that.

Trust your intuition. You’ll stand out if you keep showing up in a way that feels authentic to YOU. Don’t let the noise of the online world keep you quiet.

Inbound Marketing

This type of strategy brings customers and clients to YOU. It’s essentially attraction marketing. You put a message out into the world that initiates action in your ideal audience. This type of marketing typically goes out to a large group of people.

Examples: Posting on social media, SEO blogging, Pinterest, posters/billboards

Outbound Marketing

This is YOU going out and initiating conversations with your ideal audience. Rather than hoping your audience will come to you, you go to them. This type of marketing is more targeted, and often more in 1:1 conversation.

Examples: Chatting in the DMs, networking, Meta Advertising

Your Inbound Marketing Strategy

You’ll post content on your chosen platform, whether it be your blog, Pinterest, Instagram, Threads, etc, that showcases your unique takes on the online business space or your niche. When you go about posting content, make sure you’re really telling a story. Lead people through your thought process that has them thinking, “sh*t, I didn’t think about it like this.” Just imagine what you could do to shed a new light on your service offerings!

I want you to answer these questions in your content:

• What’s a unique take I have on the kind of work I do? Why is the work I do essential?

• How can I take my audience on a journey that allows them to overcome their fears?

• Can I share my own transformation with my audience that shows them how I arrived thinking the way I do?

• How do my unique traits translate over into my business and help my clients succeed?

• What are some common reasons people don’t work with me that I can offer a new perspective on?

Your Outbound Marketing Strategy

Your outbound strategy is going to fall primarily in email marketing and advertising.

Let’s start with ads first. You have a very intricate way of thinking and translating ideas, which is amazing. The only things is - when we’re advertising, we have very little time to capture our audiences attention. I want you to think about this:

What a very simple and easy way I can give my clients a mindset shift today?

I want you to take the answer to that question and create a lead magnet for that. It might be a simple strategy you can teach, a workbook, journal prompts, etc. You just want to make sure you’re able to give your audience a quick transformation that doesn’t require them to have a long attention span.

Next: Email marketing.

Your emails are going to be f*cking awesome. This is your free space to write and eloquently talk about your unique perspective on things. The sky is the freaking limit here.

The question I want you to answer in your email marketing:

How can I tie this into my offers?

I recommend always having a call-to-action at the end of your emails so that people can jump into your world whenever they are ready.

Maybe you want to take it a step further:

If you notice there are a few people on your email list that are always reading and clicking your emails - send them a direct message asking what they thought of today’s email! You can email them or DM them on IG.

This will draw people into a conversation with you which will drive that sale home!