The benefits of Facebook Ads for online business owners
Facebook and Instagram ads are very powerful tools for business owners. They can be used to generate leads, drive traffic, increase sales, promote e-commerce websites or boost your social media following. In this article, we will explore the benefits of Facebook Ads & Instagram Ads so you can feel confident opening your ads manager.
Facebook Ads are the cheapest form of online advertising.
You can set a budget as low as $5 per day and still reach your target audience. Facebook Ads are the cheapest form of advertising because of the number of users online. Think about it, there are so many users on Facebook & Instagram every day. When you run ads, there's a way higher probability of your ads reaching your target audience than on another platform because they're already on Facebook & Instagram.
The detail in Facebook Ads targeting is unmatched.
Facebook Ads are very effective because they allow you to laser-focus your advertising efforts on specific demographics. For example, you can target people who live in a certain area, who have recently visited your website, or who fall into a certain age.
Also, when you use Facebook Ads, you show up on Facebook, Instagram & Facebook Partner Networks.
Track audience behaviour for an elevated experience.
When people click on your ad, when they are on your website, and more, their activity is tracked. Using the Facebook Pixel is an asset to your website so you're able to track seamlessly. You are also able to use this data for remarketing in the future.
Remarketing is a powerful way to reconnect with people who have interacted with you before.
When someone visits your website, Facebook will "remember" them and show your ad to them again on Facebook & Instagram (as well as other websites that partner with Facebook).
An asset to your business's creative strategy.
Using Facebook Advertising assists business owners with creating an extremely robust strategy because of the customization in the platform. Facebook Ads are an asset to your creative strategy because you can easily reach your target audience, have them convert with a clear CTA, and ultimately reach a return on investment.
Overall, Facebook Ads and Instagram Ads are extremely beneficial to business owners. They provide detailed targeting, a large audience, remarketing capabilities, and more. When used correctly, these ads can result in an increase in leads, website traffic, and sales. If you're interested in running ads but aren't sure where to start or what the benefits are, then I have a resource for you.
