How to create with the end in mind as an entrepreneur
It's not enough to create an offer and hope that it sells.
Clearly communicating your offers will lower your cost per result in ads, and land you more dream clients in ALL your marketing efforts 💸
➡️So, how can we make sure our clients see the value in our offer?
It all starts with having a clear idea of the end result your clients will achieve.
It sounds simple, but it's missed in 90% of the content I see.
Whether it's a product, a service, or an offer, it's essential to understand the transformation you want to provide to your clients.
Is it a new skill they'll learn?
Will it make them feel better?
Will they have both tangible and emotional benefits?
What problem does it solve for them?
How will it make their lives easier or better?
Whatever it is, having a clear picture of the end result is crucial.
(Psst, these would make for really good journalling prompts when creating new offers)
Once you have a grasp on the transformation you offer, you can focus on clearly communicating the benefits of working with you.
➡️Like I said, it's not enough to create something and hope that it sells itself.
You need to let your clients know exactly what they'll get out of it. The more clearly you communicate the value of your work, the more likely our clients are to buy from you.
But it doesn't end there.
Consistent messaging across all your marketing channels is just as important. Whether it's your sales page, social media posts, or advertising assets, the messaging should be cohesive and focused on the end result your clients will achieve by working with you.
And here's a little secret for you: the data I've collected from running ads shows that people are more likely to convert when they see the potential end result. So communicate the value to them clearly, and watch the inquiries fill your inbox 🔥🔥🔥
Creating with the end in mind is the key to success.
When you have a clear understanding of the transformation you provide, you can then focus on communicating the value of our work and crafting messaging that resonates with your clients.
So, get out there and create some magic!
PS: I'M HOSTING A MASTERCLASS ON THURSDAY! It's inside Angela Doyon's Creative Marketing Membership. It's only $27 to get access to a whole month of the membership, including the masterclass with me! Click here to learn more about her membership 🤩
PPS: If you want to learn more about ads for free, check out the recent podcast episode I was on with Angela! It was such a fun convo. We go over what kind of ads are performing best right now and so much more! Listen on Spotify. Listen on Apple Podcasts.