☁️How to attract & sell to your dream audience☁️
Let's be honest, attracting the right audience to your business is hard, especially if you're not sure how to show up in a way that will attract them.
But don't worry, I have some tips that will help give you clarity on how to show up to attract all the right people 💃🏼
Here are 3 ways to attract your dream audience.
#1: Be weird.
This is basically my anthem. The more unique and weird your messaging is, the more people will do a double-take and think, "oh, she's different, I like her." Yes, there will always be people that don't resonate with your unique messaging, but the beautiful thing about that is they're not your ideal audience. It doesn't matter what that popular girl from high school thinks of your post. She probably can't afford you anyway 💁♀️. Be weird. Own it.
#2: Show who you are.
Your business might be your 'brainchild,' but you're more than just your business. Maybe your family is really important to you, or your dog, or sustainability. Show those parts of yourself online. People will resonate with your business and what it offers, but who you are will help them make a purchase decision. You are the differentiating factor in your biz. Show up as your whole self.
#3: Sell, but don't oversell.
We all want more sales. We all want more clients. But the thing about selling / asking for sales every day online is that people will feel like you're too available. People will start thinking, "Why is she constantly asking for new clients? Why does no one want to work with her?" This is just basic psychology. You might need more clients, but constantly Cold Selling online isn't the way to get them. Having a strategy where you only share when it's to sell to your audience won't warm them up to a purchase decision. They don't know why they should purchase from you, so tell them. Show who you are so when you do use a CTA to sell, it's a no-brainer.
Tomorrow I’m announcing something epic that is going to blow your mind. Imagine putting these tips into practice and reaching your dream audience every day… Get ready.
Luan