Now is the time to advertise for the holidays 🎄Are you ready?
Hello hello!
I hope you're enjoying the fall weather as much as I am 🍂
After all the wildfires in BC 🇨🇦, I have never been more thankful for rain.
ANYWAY. This year has been an absolute whirlwind. In case you didn't know, I'm in my first year of full-time self-employment. I realized how much I've wanted to work for myself after a series of unfortunate events (really bad employers).
Up until now, things have been hella busy. I'm so thankful to have such an amazing network of changemakers that became my clients and friends. But like I said, things have been weirdly quiet recently... Right before the holidays.
Last year I worked for a marketing agency and around this time I was going absolutely mad at how much work I needed to do to gear up for Black Friday & the holidays.
It is SALES GALORE time. Whether you sell products or services, people at this time of year are ready to SPEND 💰💰💰
It is the prime time to advertise RIGHT NOW. Since it's October, the cost of advertising right now will be significantly lower than compared to November and December. Why? Because everyone advertises in November and December, therefore, there's more competition to have your advertisements shown online.
So what should you do to prepare? GROW THAT EMAIL LIST NOW!
When you grow your email list, you own allllll those email addresses, unlike your followers on Instagram. You can send out your special Black Friday & holiday promotions to an audience that's already engaged with you as opposed to scrambling in November & December trying to get sales.
Moral of the story, plan ahead! Get your promotions in line, and get those ads up!
And of course, I am here to help you. In case you didn't know, I recently added a new service:
Facebook Ad Audits
I realized not everyone wants to outsource their advertising or maybe they don't yet have the funds to hire a contractor. So, I wanted to add a budget friendly option to those hoping to advertise on Facebook & Instagram and still need some help.
Like I said, I have time to help right now & I'm currently taking on new clients 💃🏼
A little win: Right now, I've accomplished a cost per lead for one of my clients that is $0.43 USD ($0.55 CAD). They're just spending $20 USD per day... after spending $150 USD, they've gotten 349 leads. Let that sink in. 349 people that are interested in their company. 349 people they can sell their services to.
When I say Facebook Ads are the closest thing to marketing magic, I'm not kidding. Feel free to hit 'reply' if you're curious how I can help you!
Here's to a successful holiday season!
Luan ♡