📣 The one type of advertisement that always has a return 📣

I told you I’d give you some tips for getting leads with a $50 advertising spend on Facebook & Instagram.

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Tip #1: Time-frame

If you’re spending $50 on ads, then you want to make sure the time frame makes sense. People usually spend upwards of $10/per day to grow their email list. If you were to stretch your $50 across 4 weeks, Facebook would have a really hard time learning who your audience is because it can’t spend your money as freely as if you had a large budget.

So, I suggest 5-7 days with a $50 budget.

Tip #2: Placement

When I say ‘placement', I’m referring to where your ad will show up. This can be Facebook Mobile Newsfeed, Instagram Feed, Instagram Explore Page, Instagram Story, etc, etc. Time and time again over the past 2 years, Instagram Stories have been performing REAL good. What does REAL good mean? They’re the lowest cost placement and have the largest return on your investment. If you were using a larger budget, I would suggest testing, but since we want to get the most bang for your buck, one placement is the best option.

So, run your ad solely to Instagram Stories.

Tip #3: Creative

You know when you’re scrolling through Instagram Stories when you come across an ad and it’s a square image with text below it in some ugly font that says, “see more…”. Do we really want to see more if the IG Story Ad isn’t event customized for IG Stories?

Create ads FOR Instagram Stories. I’m talkin’, go to Canva, select “Create a design” then click “Instagram Story”. Take your time creating a few ads that look *chefs kiss*. It can be a graphic with beautiful text, it can be an image of you with text, it can be a talking video, it can be a graphic video, whatever you want. Just make sure to include your caption and CTA on the Instagram Story Ad. People won’t know what to do if it’s just a pic of you smiling. You have to tell them why to swipe up.

So, create some beautiful visual creative specifically for Instagram Stories.

Tip #4: Don’t boost

I was debating adding this in… When I’m talking Facebook & Instagram Ads or when I say Instagram Story Ads, I’m 100% not saying to boost/promote your post/story. Boosting a post is not the same as running Facebook & Instagram Ads. Why? It’s all in the audience targeting. Hitting boost or promote on Instagram limits you from targeting certain behaviours, lookalike audiences, setting a clear objective, measuring results properly, and more.

So, don’t boost, use Facebook Ads Manager instead.